Frequently Asked Questions
Website Creation
for Official Rolex Jewelers

Yes.

IDIM web specializes in implementing Rolex digital solutions, notably the Bespoke solution, for the websites of official retailers.

We work in coordination with Rolex and tailor the integration to the site’s technical constraints while strictly following the brand’s requirements.

The Bespoke solution is a dedicated digital solution that allows official Rolex retailers to showcase the world of Rolex and its collections on their own websites, in keeping with the brand’s standards and digital identity.

Rolex websites run by different retailers are therefore highly consistent, largely as a result of very precise requirements and specifications.

The main difference lies in how Rolex watch models are presented.

The Bespoke solution showcases the collections and a selection of 200 Rolex watches on the official jeweler’s website.

The Bespoke Light solution presents the collections (Datejust, Land-Dweller, Sea-Dweller, 1908, Oyster Perpetual…) but does not present the individual models.

The choice between the two solutions therefore depends on the retailer’s needs and the desired level of digital presence.

The Rolex Bespoke solution requires a very precise technical integration and a high level of customization.

Joomla, combined in particular with Hikashop, provides the flexibility needed to adapt the site environment to Rolex’s specifications.

This is the architecture IDIM web has used for several Rolex Bespoke integrations.

Hikashop handles the catalog and product-related features while offering many customization options.

IDIM web adapts Hikashop to meet the specific constraints of the Rolex solution and its requirements.

Yes.

Integrating a Rolex solution requires following very precise specifications, particularly regarding the design, structure, display, and behavior of certain elements.

Mastery of HTML and CSS is essential, along with JavaScript skills for certain features.

No.

With Rolex Bespoke solutions, the goal is not to create a free-form design.

The integration must strictly follow the guidelines, graphic elements, features, and specifications imposed by Rolex. This rigor is what keeps the digital identity consistent across the brand’s various retailers.

Yes, depending on the architecture and technical constraints of the existing website.

IDIM web can review the current setup and determine whether the solution can be integrated directly or whether it is preferable to create a dedicated installation (which is generally the case for the Bespoke solution).

On some projects, a separate Joomla installation was set up to provide the flexibility needed for the integration. This was notably the case for the AH Riise project in St. Thomas.

Yes, whether it’s the Bespoke or the Bespoke Light solution, for Rolex boutiques as well as for multi-brand stores.

IDIM web has completed Rolex integrations in St. Thomas (U.S. Virgin Islands), Aruba, the Dominican Republic, Saint-Martin, Saint-Barthélemy, and Bermuda.

A Rolex integration can be carried out on different architectures depending on the project.

IDIM web has worked on WordPress, Joomla, and Squarespace websites as part of Rolex solutions. For the Bespoke solution, which requires a high level of customization, Joomla may nevertheless be preferred because of its flexibility.

Yes.

Support continues after launch: technical maintenance, updates, fixes, enhancements, and site monitoring, in direct coordination with the Rolex teams.

This continuity is particularly important for sites subject to precise technical and graphic requirements.

IDIM web works with official Rolex jewelers to implement Rolex digital solutions, while remaining in direct contact with the Rolex teams.

The solution is intended for official Rolex retailers who want to establish or enhance their digital presence in line with the brand’s requirements.

If you are a Rolex retailer and would like to set up the Bespoke solution, IDIM web can review your technical environment and the integration options.