
Website Creation - Aruba
GANDELMAN JEWELRY
(Aruba)
Site link: gandelman.net
To support Gandelman’s online presence, IDIMweb—a web development agency operating in Europe and the Caribbean—handled the technical overhaul and evolution of the jewelry store’s website.
A website overhaul for Gandelman
In 2021, Rolex commissioned IDIMweb to integrate its hybrid solution into Gandelman’s website. At the time, the site was running on WordPress and experiencing several technical issues.
Gandelman subsequently entrusted IDIMweb with rebuilding the website.
The goal was to preserve the existing visual identity while improving the site’s technical structure, performance, and scalability.
This approach modernized the site's operations while preserving the jewelry store's visual identity.
From WordPress to Joomla
For this new version, IDIMweb carried out a migration from WordPress to Joomla.
Switching to this CMS provided a technical foundation better suited to the project's specific needs—particularly Rolex’s requirements and the brand's desired updates.
Key features of the new site include:
- a Joomla-based architecture;
- a fully responsive layout optimized for smartphones, tablets, and desktop computers;
- optimized SEO (search engine optimization);
- a structure that allows for the integration of specialized solutions for luxury brands like Rolex;
- a technical foundation that facilitates maintenance and future updates.
Integration of Rolex solutions
In 2021, IDIMweb integrated the Rolex hybrid solution into the Gandelman website.
Then, in 2023, Rolex commissioned IDIMweb to integrate its dedicated Rolex solution into the jewelry store's website.
This integration requires strict adherence to the technical and visual specifications defined by Rolex, while ensuring seamless consistency with the site's existing environment.
This project builds on the expertise IDIMweb has developed in integrating Rolex solutions for official retailers across the Caribbean and the Antilles.
Website management and evolution
Beyond website creation or redesign, IDIMweb supports its clients over the long term with services for website management, maintenance, and evolution.
For a jewelry store site, this management ensures a reliable, secure platform and adapted to technical developments and the brand's needs.
The goal: to have a website that is not merely a showcase, but a genuine, sustainable communication tool for the company.
About Gandelman
Since opening in Aruba in 1981, Gandelman has become renowned on the island with locals and visitors alike. As the exclusive retailer of some of the best names in luxury, Gandelman offers the finest collections in jewelry, watches and accessories, all at Caribbean duty free prices.


